Creed Aventus Eau de Parfum

Creed Aventus is the most celebrated men's fragrance of the 21st century — a bold, charismatic blend inspired by the life of Napoleon Bonaparte, celebrating strength, success, and confidence. It opens with a dramatic burst of pineapple, blackcurrant, and bergamot, then transitions into a smoky birch heart with rose and patchouli, before settling into a signature base of ambergris, oakmoss, and musk that radiates an almost magnetic warmth.

Longevity is excellent at six to eight hours on skin with strong sillage — this is a fragrance that enters a room. One of the most-complimented men's fragrances in the world, and the benchmark that hundreds of others have tried to copy. Try on skin before buying — the iconic pineapple-and-smoke character is distinctive, and it's a love-or-hate opening for some.

• Notes: Pineapple, blackcurrant, bergamot, apple, birch, patchouli, rose, ambergris, oakmoss, musk, vanilla
• Best for: Year-round; formal events, work, and date nights; men who want to leave a lasting impression